What Should I Be Paying Attention to When I Upload Video
12 Simple Tips for Making Your Videos Await More Professional
Want to create a polished, professional video that impresses your audience? It's easier than you might call up.
Achieving a professional look is more almost your technique than your tools, so you don't demand to drop a fortune on expensive equipment – chances are skillful that you can make great videos with whatever you lot've got correct now, simply past paying attention to a few central details.
Video Marketing How To: 12 Simple Tips to Make Your Videos Look More Professional
Subscribe to our Video Marketing How To serial to discover tips and tricks on how yous can make your videos amend stride by step.
These 12 tips will help y'all improve the quality of your videos right away.
1. Use Enough of Light.
Lighting makes a huge difference in the quality of a finished professional person video, and then brand it one of your tiptop priorities during filming. If you lot don't utilize enough properly-placed calorie-free, your video will probably look non-expert, even if it'south great in every other style.
The sun is 1 of the best calorie-free sources for video. If you lot're filming in natural lite, do your all-time to get your footage in the morning or evening, when the light is softer. Midday light coming from straight overhead can cast harsh shadows on your subjects, while morning and evening light is more flattering. If you do have to film in the center of the day, attempt to do so on a cloudy day, or discover a shady surface area for softer lite.
Do your best to get your footage in the morning or evening, when the light is softer.
If you're filming indoors, you will demand to be more than intentional about the types of lights yous use and where you place them. Ane affair to avert is overhead lighting – it tin cast unflattering shadows on your subjects' faces. Windows are a expert natural light source. You can also use a big lamp or ii to bandage the type of light you want.
Before you fix up your light sources, consider the issue you want to create in your finished video. Do you want your field of study's face up entirely lit upward ("soft" or "flat" light), or do you want some shadows ("hard" light)?
Using lots of shadow looks dramatic, and it can exist distracting in professional videos where drama isn't the intended effect. Using lilliputian or no shadow creates a more open and straightforward vibe, which is usually better for business and marketing videos.
If you desire to use flat light in your video, balance two lite sources on either side of the photographic camera. You can place them either backside the camera or just in front of it. Hither'southward one example from Wistia of how you tin achieve this setup.
Wistia's filming setup. The ii symmetrically-placed lite sources create a counterbalanced effect with no shadows. Source: Wistia
If you want your subject to take a fleck more shadow and depth, y'all tin try using the "lighting triangle" to attain it.
Using a single light source creates more than shadows in your video. Source
2. Use a Make clean Background.
Exist deliberate about the background you use for filming. Zilch looks less professional person than a messy or distracting groundwork.
One like shooting fish in a barrel way to get a professional look for your video is to use a solid-colored background. A wall, a bedsheet, or a large sail of backdrop newspaper are all adept options. Make sure your discipline stands several feet away from the backdrop to avoid casting shadows on information technology.
It's also a proficient idea to shoot a video in a "professional" environs: the place where you actually piece of work or spend time. For instance, Amy Landino, makes her professional person videos in her dwelling office. Make sure to check out this video for both a great example of a filming ready and some great tips on how to really set up a domicile part.
Be careful not to film with a window or another cogitating surface in the background of your shot. You lot could inadvertently take hold of the photographic camera in the reflection. Too that, having a low-cal source similar a window backside your subject can brand the subject look nighttime and shadowy.
3. Choose a Practiced Video Editing Program.
Expert video editing software can help you turn your raw footage into something great. At that place are some simpler tools similar Moving ridge.video, Camtasia or iMovie. More than professional options include Final Cut Pro and Adobe Premiere Pro.
Here are the key features to pay attention to when choosing a video editor:
- The ability to add text to video;
- The ability to trim and ingather videos;
- Scene transitions;
- The power to change the aspect ratio;
- Adding filters and overlays;
- A library of stock videos and sounds.
4. Keep Your Editing Simple.
Trying out dissimilar effects can be fun during the video editing process, but don't become also crazy. A simple, clean editing fashion more often than not looks well-nigh professional.
A few things yous should exist sure to practise during the editing phase include:
- Using noise cancelling to clean up whatsoever groundwork noise.
- Adjusting the lighting a picayune if you demand to.
- Cutting out awkward pauses and silences.
- Adding background music and transitions.
Another editing tip: If you cutting from one scene to another in your professional video, make the jump when in that location's movement in both segments. This is smoother and more natural than jumping from 1 scene where nil is happening to another.
5. Prioritize Crisp, Clear Audio.
Your audio quality is really more important than your professional video quality. Most people are willing to sentinel a video that's not shot in Hard disk or that's fifty-fifty a picayune grainy, as long equally everything else about information technology is good. Merely fuzzy, indistinct audio is unremarkably enough to make everyone hit the "back" button within a few seconds of starting to play a video.
Because audio matters so much, a skillful microphone is the starting time piece of equipment you should invest in. Become the best i you lot can beget. For $100 to $200, you can go a microphone that performs well and will last a long time. There are also some decent options under $100 if you're on a tight upkeep. Even a lav mic will do!
Capture clear audio past putting your microphone as shut to the bailiwick as possible. You lot might want to use a pop filter to eliminate blips and crackles on the finished recording. Be aware of whatever background noise that your microphone might be picking upwards, also.
It's easy to tune out things like traffic, birds, and even the noise of the wind, but all of these sounds will be very obvious on your recording.
6. Avoid Shaky Footage.
Shaky footage will brand any professional video look like a abode moving-picture show (and it tin can make your viewers feel seasick, to kicking). It's difficult to agree a camera completely steady, so try not to hold your photographic camera at all if you can help it. Instead, use a tripod, or gear up your camera on a sturdy surface.
Once you've got your camera set upwardly, effort non to motility it unless yous accept to. Panning around constantly detracts from the professional expect of a video. Rather than moving the camera if you accept to change perspective, it's amend to cut from one shot to some other.
If your footage turns out shaky despite your best efforts, video stabilization software can help to fix it after. Some cameras also have built-in stabilization that you can use while you're filming. Slowing down your footage can as well help to make shakiness less obvious.
7. Empathise the Rule of Thirds.
The dominion of thirds is ane of the most basic principles of movie composition.
Imagine that there's a three-by-3 grid laid over the field you're filming. Instead of placing your field of study right in the middle of the shot, you should place your subject along one of the lines of the grid. The points where the lines intersect are particularly strong areas of focus, so situate important elements of the video there, if you lot tin can.
Visualizing a 3-past-3 grid over a shot. Source
You don't have to follow the dominion of thirds all the time, merely while y'all're still learning, it's a skilful thought to adhere to information technology equally often as possible. As yous gain experience, you'll go a better instinct for when to stick with the rule and when to break it.
viii. Use Your Phone the Right Style.
No DSLR camera? No problem. Y'all can use your phone to capture professional person video footage – the quality is just fine for virtually purposes. Only there are a few things in mind if yous're going to use your telephone for video cosmos.
- Use the camera on the dorsum of your telephone. The front end camera's quality is non every bit good on virtually phones.
- Record in landscape mode (that is, horizontally instead of vertically). This will requite you footage that looks expert on larger devices, non just phone screens.
- If your telephone has a feature that allows y'all to overlay a grid on your screen, use information technology. This will help you keep your telephone level and avoid tilted footage.
If you accept an iPhone, you can plough on the grid by going to Settings > Photos & Camera > Grid.
9. Work On Your Photographic camera Presence.
If you appear in your professional person videos, the way y'all carry yourself on photographic camera has an enormous affect on how professional your content looks. Actualization nervous, fidgety, or uncomfortable on photographic camera will distract viewers from your message.
Fortunately, this is something you can ameliorate with exercise. If you weren't born with great camera presence, here are a few of the main things to focus on when you film yourself.
- Use at-home, open trunk linguistic communication. Stand up directly – poor posture is immediately obvious on camera. Go along your shoulders back and your muscles relaxed. Take deep breaths. Don't cross your arms, since this makes you lot wait closed-off.
- Grinning, especially at the beginning of your video. Information technology makes a huge difference in how friendly y'all seem.
- Slow down slightly when you talk, and make an effort to enunciate clearly. Speak from your diaphragm rather than your pharynx.
- If you experience jittery, try using props to continue your hands occupied. Writing on a whiteboard, for example, can give y'all something to focus on besides the camera.
- Practice, practise, practice. Watch footage of yourself and identify the areas where you could improve. Then make a witting endeavor to work on those things.
10. Shoot from a Variety of Angles.
Cutting from one angle to another is a good (and simple) way to add visual interest to your professional videos. This is an especially useful technique if y'all're making a how-to video, a production demo, or another blazon of video that shows y'all doing something rather than just talking.
Shoot plenty of B-roll footage for each video and so you take the option of using it later if you want to.
Pro tip: when y'all change perspectives, shift by at least 45 degrees. Smaller shifts in perspective don't actually create the intended effect – they only wait jarring to the viewer.
11. Plan Your Videos in Advance.
Poor technique isn't the only matter that can brand a video look unprofessional. A lack of planning can besides leave viewers underwhelmed with your finished product. By taking the time to plan your video thoroughly before you outset production, you can ensure that the quality of your actual content is just as expert equally the quality of your footage.
Every time you make a video, outset by defining its purpose. Ask yourself what you want to achieve or communicate by making this video. In improver, define your target audience. How volition you lot make your video speak to these viewers in particular?
In one case you've divers your video's goals, write a script and create a storyboard. Then revise them until they're as proficient equally you tin can make them. Don't be afraid to rearrange, rewrite, and delete sections that don't work. Rambling videos bore viewers, so go along your videos equally cursory and tight as possible.
12. Promote Your Videos.
Creating your videos is just half the battle. The other half is getting people to watch them. If yous want to present yourself as a serious and professional video creator, you've got to promote your videos and grow your following.
It's okay not to have a lot of views or audience interaction when you first out. Everybody has to start somewhere, and some channels naturally have more mass appeal than others, which gives them an advantage in picking upward new viewers. But as you create and publish more videos, your viewership should grow over fourth dimension. Having lots of videos, but most no views, can brand your aqueduct seem non-expert to the viewers who do come forth.
Then how tin can you lot promote your videos effectively as a beginner? Here are a few strategies to start with.
- Put your videos in the appropriate formats for social media. If yous're using Wave.video, y'all tin easily resize your video for any major social media platform.
- Upload your videos to the channels your target audience uses. Don't waste product as well much energy promoting your videos on platforms that aren't popular with your audience.
- Larn the nuts of video SEO. Writing practiced descriptions, using keywords, and tagging your videos correctly can assist you get more views.
- Publish new videos regularly. Fresh content tells viewers that your aqueduct is active and growing. This makes them more than likely to come dorsum.
- Collaborate with your audition as much as possible. Respond to comments, reply questions, and thank viewers for taking the time to lookout your videos.
Wrapping Upwards
The more than professional your videos wait, the more than your brand will benefit from them. And, while making professional person-looking videos does take some practice and know-how, it isn't magic or something you demand to study for years. You can step upwardly the quality of your next video dramatically just past applying the basic techniques listed in this commodity.
Over to you! Which of these tips are you going to endeavor outset? Do you lot have any boosted thoughts on how to make your videos look great? Tell u.s.a. in the comments below!
Source: https://wave.video/blog/12-simple-tips-for-making-your-videos-look-more-professional/
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